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Home > Toolbox > Gas Tax and Public Transit Funds - Communications Toolkit > Guidelines for Preparing Fact Sheets

Guidelines for Preparing Fact Sheets

These guidelines are provided to make it easier for program participants to prepare fact sheets about their projects. 

Audience

Keep in mind the audience includes:

  • federal, provincial and municipal governments
  • residents of your community
  • media

Length

  • Try to keep the fact sheet to 1-2 pages and don’t be afraid to use sub-headings and point form. They make it easy to pick out information. 
  • Remember, too much or too little detail can confuse. Be clear and brief. 

If more information is required, the Canada-Nova Scotia Infrastructure Secretariat will let you know.

Uses

The fact sheet may be used:

  • as part of a media kit for the project announcement
  • as background information for anyone who is interested in the project
  • in communications materials, such as newsletters and websites

Project information

The first few lines should include as much “who, what, why, where, when, how much’ information as possible on the project.

  • Clearly identify the name of the project – probably in bold or italics.
  • Include a two-line description of the project.
  • Note the cost.
  • Indicate start and completion dates.

Benefits to the community

The fact sheet should focus on the benefits and results of the federal investments – not just the project. List the expected results and benefits of the project – how things will improve for people and/or the environment. Here are some examples:

·         cleaner drinking water for a number (be specific) of residents

·         cleaner waterways, since sewage will be treated

·         cleaner air due to fewer emissions

·         more transportation mobility for those in the community who can’t drive for physical or economic reasons

Be sure to note how the project is contributing towards the goals of cleaner air, cleaner water, reduced greenhouse gas emissions or sustainability.

Fact checking

If you are not sure about a particular fact or figure, check your source. Accuracy is critical, so note if there are estimates or what your source is if it comes from someone outside the project. The Canada-Nova Scotia Infrastructure Secretariat is responsible for the accuracy of information it provides, so it is essential to double-check facts, names and figures.